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| 45 CREDITS ARE REQUIRED to complete this Advertising major. |
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| Courses: | 8/8 |
| 54-1600 | Introduction to Advertising | 3 | C |
| 54-1601 | Consumer Behavior | 3 | C |
| 54-1700 | Intro to Public Relations | 3 | C |
| 54-2601 | Advertising Workshop | 3 | C |
| 54-2606 | Advertising Copywriting I | 3 | C |
| 54-2607 | Interactive Advertising | 3 | C |
| 54-3607 | 360 Experiential Campaigns | 3 | C |
| 54-3810 | Brand Strategy | 3 | C |
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Select from either of the two following tracks: Strategy or Creative - and complete all three course requirements within that track:
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| Courses: | 3/3 |
| 54-2702 | Presentation Skills | 3 | C |
| 54-3504 | Account Exec & Brand Manager | 3 | C |
| 54-3102 | Media Planning | 3 | C |
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| Courses: | 3/3 |
| 54-3603 | Copywriter/Art Director Team | 3 | C |
| 54-3604 | Portfolio Development | 3 | C |
| 54-3650 | Advertising Copywriting II | 3 | C |
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| Courses: | 1/1 |
Choose three (3) credits from the following: |
| 54-4605 | Campaign Practicum I | 3 | C |
| 54-4606 | Campaign Practicum II | 6 | C |
| 54-4978 | Agency | 3 | C |
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| Courses: | 1/5 |
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| 54-1200 | Introduction to Social Media & Digital Strategies | 3 | C |
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| 54-2702 | Presentation Skills | 3 | C |
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| 54-2015 | Media Ethics and Law | 3 | C |
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| 54-2116 | Blogging: Beyond the Basics | 3 | C |
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| 54-1672 | Topics in Advertising | 1 | C |
| 54-1800 | Sports Communication I | 3 | C |
| 53-2220 | Visual Communication | 3 | C |
| 54-2400 | Fashion Advertising | 3 | C |
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| 54-2715 | Fashion Public Relations | 3 | C |
| 54-LELEC | ADPR Lower Electives | 0 | C |
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| Courses: | 2 |
Choose six (6) credits from the following: |
| 54-3088 | Internship: Advertising | 1 | C |
| OR 1 of the following: | |
| COLL 230 Internship | 3 | C |
| 54-3714 | Social Change Communications | 3 | C |
| 54-3102 | Media Planning | 3 | C |
| 54-3099 | Independent Project: PR & ADV. | 1 | C |
| 54-3670 | Semiotics for Creators of Popular Culture | 3 | C |
| OR 1 of the following: | |
| 54-3670HN Semiotics for Creators of Popular Culture: Honors | 3 | C |
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| 54-3504 | Account Exec & Brand Manager | 3 | C |
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| 54-3603 | Copywriter/Art Director Team | 3 | C |
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| 54-3600 | Retail Competition | 3 | C |
| 28-3505 | Marketing Yourself | 3 | C |
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| 54-2606 | Advertising Copywriting I | 3 | C |
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| 54-3902 | Advanced Media Planning | 3 | C |
| 54-3650 | Advertising Copywriting II | 3 | C |
| 54-3672 | Advanced Topics in Advertising | 3 | C |
| 54-4978 | Agency | 3 | C |
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| 54-UELEC | ADPR Upper Electives | 0 | C |
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| This page displays information from the OASIS Catalog. |
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| The OASIS system is maintained by the IT department. Program requirement records are maintained by the associate deans in each of their respective schools. |