Undergraduate Program Requirements

Communication Program Requirements

Currently displaying program requirements for academic year:

SocMed&DigitalStratBA17

45 CREDITS REQUIRED TO COMPLETE THE SOCIAL MEDIA AND DIGITAL STRATEGY MAJOR:
TIER ONE COURSEWORK

INTRO COURSES 18cr

Courses: 8/8
CourseTitleCreditsGrade
54-1200 Introduction to Social Media & Digital Strategies 3C
54-1601 Consumer Behavior 3C
53-1520 Smartphone/photo 1C
53-1521 Smartphone/video 1C
53-1715 Essentials of Interviewing 1C
36-1010 Fundamentals of Interaction 3C
36-1420 Scripting for Web and Mobile I 3C
53-2206 Social Media Ethics 3C


TIER TWO COURSEWORK

MAJOR CORE 12cr

Courses: 4/4
CourseTitleCreditsGrade
53-2205 Writing for Social Media 3C
54-2607 Interactive Advertising 3C
54-2712 Social Media and PR Strategies 3C
28-2515 Marketing Data Analytics 3C


Choose courses totaling nine (9) credits from the following list of electives:

MAJOR ELECTIVES 9cr

Courses: 3/4
CourseTitleCreditsGrade
28-2610 Internet and Mobile Business 3C
28-3501 Marketing Case Studies 3C
36-2421 Scripting for Web and Mobile II 3C
36-2606 Interactive Advertising Campaign 3C
OR 1 of the following:
54-2906 Interactive Advertising Campaign Development 3C
53-2116 Blogging: Beyond the Basics 3C
53-2220 Visual Communication 3C
53-4523 Social Media Storytelling 1C

The following course 54-2704 offered FALL only:
54-2704 PR for Arts, Culture & Social Services 3C
54-3714 Social Change Communications 3C
54-3810 Brand Strategy 3C
54-4978 Agency 3C


TIER THREE COURSEWORK

APPLIED COURSES 6cr

Courses: 2/2
CourseTitleCreditsGrade
28-3416 Digital Media Strategies 3C
53-3610 Social Media and Digital Strategy Practicum 3C

This page displays information from the OASIS Catalog.
The OASIS system is maintained by the IT department. Program requirement records are maintained by the associate deans in each of their respective schools.