ADVE 101 Advertising Principles This course explores advertising in emerging arenas including digital, mobile, native and social media, and more traditional venues such as television and magazines. Advertising is explored as an interdisciplinary business that brings together designers, art directors, photographers, creative writers, filmmakers, and others. The first half of the course is dedicated to advertising terminology and various concepts, while the second half focuses on developing effective creative strategy and a cross-platform campaign.